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Posts Tagged ‘Irrational Human Behavior’

In Superfreakonomics, their follow-up to the hit book Freakonomics, authors Stephen Dubner and Steve Levitt describe an interesting study by Keith Chen, Associate Professor of Economics at Yale University.  As I wrote about in my review of Superfreakonomics, Chen’s research describes studies where monkeys are taught how to use money.   The monkey’s quickly learned to use money, understood money had value and modified their behavior based on the money’s value.

Chen’s Yale research colleague, Associate Professor of Psychology, Laurie Santos, recently gave a TED talk delving deeper into their economic and psychological study with capuchin monkeys.   The interesting 20 minute lecture by Santos is shown below, followed by my thoughts on the overall lecture. (more…)

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