Yesterday, the 2010 World Cup in South Africa began.
As I write this, I’m eagerly awaiting the US-England match later this morning. Some are calling the match the most eagerly awaited match in the history of US soccer. For me, the World Cup spectacle held every 4 years is one of the best of all sporting events; it combines fantastic skill, unbelievable passion and energy from the fans of the teams, globalization and a common them that people around the world can rally around, tradition and history that fans cling to, and opportunity for late game drama. The 2002 run for the US team was one of my favorite sporting moments of the 2000’s, as I documented here.
As I think back to the last World Cup in 2006 and the current one in 2010, I also think about two Internet and social media companies—Yahoo! and Twitter. (more…)